The University of Amsterdam is the largest university in the Netherlands, with the widest range of study programmes. An intellectual hub with 34,000 students and 3,000 PhD candidates connected by a culture of curiosity. But the UvA is also an employer of more than 6,000 employees. These employees - with their wealth of knowledge, talent and motivation – are their most important capital.

When the HR-unit of the UvA embarked on a mission to compose the HR-agenda for to upcoming years, they felt the need co-create and to use a design-approach to anticipate the changing behaviors and needs of their employees. Reframing Studio set up and facilitated a design process in which a broad-based programme group worked together and prepared a draft HR Manifesto over the course of three months.